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"It's not really surprising, then, that fan fiction is being repossessed and reprocessed by the capitalism that spawned it. If "fan fic" was the name of a genre and a community, it can now be the name of a marketing campaign and a marketing demographic. You could even say that Amazon is turning the term "fan fiction" into fan fiction itself, lifting it from its original context and giving it a new purpose and a new narrative, related to the original but not beholden to it. Dreams come out of the corporation and go back to the corporation, fungibly circulating. Your brain is just another medium of exchange"

more here "Do Fans Really Own Fan Fiction?"

The artwork at the top is not credited. Is that T'Guess?

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